30 Best SEO Blogs to Jump-Start Your Career (Old & New)
There’s only 2 ways to become great at SEO;
- Stay up-to-date
Both seem pretty obvious as a best practice, but can each be quite difficult. Even the “stay up-to-date” part can be one of the hardest to adhere to since the industry changes very quickly.
That’s why I’ve compiled a list of the best SEO blogs you need to bookmark to stay on top of the latest SEO trends and best practices. Selfishly, putting this list together was a great way for me to dive back into many of the great blogs I’ve learned SEO from, but also a chance to discover some new ones.
Table of Contents
What Makes this list of SEO Blogs any better?
Most “best SEO blogs” lists seem to include all of the most popular websites, which is…fine.
Familiarizing yourself with these websites is like reading your local newspaper, ensuring that you’re always up-to-date on the latest happenings in your community.
But in order to really sharpen your SEO skills, you have to learn from others doing new and interesting things that aren’t as well known. The underdogs so to speak. The fact that they aren’t the biggest and best means they have to work harder to achieve success.
I like being the underdog so they don’t expect what’s going to happen. It pushes me to work harder and do the things I’m not doing better.Kawhi Leonard
That’s why I’ve split this list in half.
- 15 of the most popular industry leading blogs*
- 15 lesser known, but most tactical SEO blogs*
To find those 15 lesser known SEO blogs, I started with queries that this blog post is ultimately targeting;
- Seo blogs
- Seo blog
- Best seo blog
- New seo blogs
I then went beyond page 1 of the SERPs and that’s where I was able to find some really great websites.
But first, let’s call out some of the most popular SEO blogs that you should bookmark to get started.
*The order of each list is based on Domain Authority, sorted in descending order from highest to lowest.
15 Most Popular SEO Blogs
These 15 websites can be found across a variety of “best SEO blogs” blog posts. I pulled out the ones that I believe to provide the best and most valuable content. They were ranked simply by pulling their individual Domain Authority and sorting in descending order in a spreadsheet.
- Search Engine Land
- Search Engine Journal
- Yoast Blog
- Content Marketing Institute
- Search Engine Roundtable
- SEO by The Sea
- Digital Marketer
- Screaming Frog Blog
- Cognitive SEO Blog
- Blind Five Year Old
- Kaiser The Sage
With those guys out of the way, let’s dive into some of the best (in my opinion) SEO blogs that can truly give you the skills to become a badass SEO.
15 Best Tactical SEO Blogs
For each website I’ve included their most trafficked post. I was able to pull these posts by using SEMrush and their “Organic Research” tool
1. WordPress for Beginners Blog
Domain Authority: 68
Highest Trafficked Post: How to Choose the Best Website Builder in 2019 (Compared)
My Favorite Post: Squarespace vs WordPress – Which one is better? (Pros and Cons)
WordPress for Beginners is an excellent tactical resource for people who are just getting started with WordPress AND SEO. The WordPress platform is a very SEO CMS out of the box, but also provides a ton of customization and performance enhancements through plugins (over 50k plugins in it’s official directory).
- Focuses on WordPress / best CMS for SEO
- Publishing cadence
- Clean / old school blog template – ease of use / reading
- Super tactical / resourceful
- Great courses and guides
Portent, a digital marketing agency located in Seattle, WA, has been around for quite a while. Founded by Ian Laurie in 1995, they’ve seen the industry evolve from the early days of AOL and
Like other blogs on this list, their content isn’t focused solely on SEO but all aspects of Digital Marketing. Regardless of topic, their content is super resourceful and they have some really great posts on best practices that should be bookmarked (see the SEO Audit Checklist above). They also keep their content up-to-date which means you’ll never fall behind if you rely on their guidance.
- Love their theme (simple and clean)
- Good mix of Longform and short content
- Brand integrated into content (images, tec.)
Distilled is a Marketing Agency headquartered in London that is very near and dear to my heart. They were one of the 1st thought leaders in the space that I learned SEO from over 10 years ago and they’re still one of the best. They provide really great tactical guides for all skill-levels (beginning to expert) and they too keep their content as evergreen as possible.
- One of the 1st thought leaders in the space
- Data 1st approach
- Very structured
4. SEER Interactive
Domain Authority: 59
Highest Trafficked Post: What Is HotJar Used for and How Does it Work?
My Favorite Post: Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool
SEER Interactive is another fantastic marketing agency based out of Philadelphia. Founded in 2012 by Wil Reynolds, SEER has become a well recognized thought leader for more than just SEO. Their content tends to lean towards a more intermediate skillset, but if you’re looking to sharpen your technical skills, their blog is a great place to start.
- One of the best in the SEO business
- Employee generated content translates to quality
- Genuinely original topics covered
Domain Authority: 58
Highest Trafficked Post: How to download your website using WGET for Windows
My Favorite Post: An SEO’s guide to duplicate content
BuiltVisible’s founder Richard Baxter created an agency that focuses on “organic digital performance”, something I can truly appreciate. Their content is extremely resourceful, in-depth and evergreen. I highly recommend spending some time digesting the content in their resources section. You could easily become a strong digital marketer by educating yourself solely on their content.
- Industry experts in SEO
- Easy to navigate website
- Broad topic reach
6. Siege Media
Siege Media’s founder and CEO Ross Hudgens has been a respected thought leader for quite some time now. After a few SEO manager gigs, Ross started this content marketing agency with a strong backbone made of SEO. Their sensibilities are similar (IMO) to BuiltVisible in that they are some of the best experts on around and provide super resourceful content without sacrificing quality. They’ve also incorporated video in a meaningful way, so if you’re more of a visual learner, they’ve got you covered.
- Original post type format
- Focused on free resourceful articles, no gated content or guides
- Strong video content provides variety
7. OnCrwal Technical SEO Blog
I’ll be honest, I had never heard of OnCrawl until I started doing research for this blog post. OnCrawl is a cloud based technical SEO crawler (the 1st product on this list), that faciliates deep techinical audits to ensure your website is as optimized as possible. Needless to say, that type of product requires a strong understanding of SEO beyond the basics.
- Technical SEO content is strong considering their business’ focus
- Bite sized content (i.e. not long form) makes content easy to digest
Domain Authority: 50
Highest Trafficked Post: What is a KPI? A Comprehensive Guide with Tips and Examples
My Favorite Post: Conduct a DIY Technical SEO Audit with These 17 Questions
DataBox is a pretty flexible dashboarding tool targeted at Marketers. The fact that they are focused on marketing KPIs and metrics is what makes their platform super appealing. Unlike some on this list, their content isn’t generated by in-house experts. Much of their content is produced by freelancers that specialize in B2B SaaS companies. Whereas that would be a deterrant for some, it’s not for DataBox. They have a strong stable of freelancers and the content reflects that. They are clearly scaling their production efforts, but that hasn’t prevented it from being of high-quality.
- Strong freelancer program
- Various data focused content types
- Many detailed comparison articles
9. SparkToro (Rand’s Blog)
Domain Authority: 49
Highest Trafficked Post: We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda
My Favorite Post: An Unpopular List of Marketing Trends for 2019
Rand Fishkin was a Co-Founder of SEOMoz, arguably the company that put modern SEO on the map in the late 2000’s. That alone gives him enough credibility to pay attention to his latest company and the content it produces, SparkToro. Rand’s content here has a less optimistic tone than some of his older content on SEOMoz, but that doesn’t lessen its value. Part diary, part thought leadership, Rand’s blog @ SparkToro is definitely worth the read.
- Non-traditional approach to thought leadership
- Deconstructs alot of modern SEO concepts
- Rand’s credibility makes it a must-follow
10. Blogging Wizard
Domain Authority: 49
Highest Trafficked Post: How To Choose A Blog Name You Won’t Regret: The Definitive Guide
My Favorite Post: The No-Fail Guide To Guest Blogging Strategy
BloggingWizard is another hyper focused blog on this list. They focus on blogging and blogging alone. Their strategies and tactics are some of the best around for newcomers that are trying to build a blog from the ground up and grow it in an authentic way. It also helps that their blog theme is elegant, while they incorporate consistent illustrations across all of their articles. If you’re looking for a good place to start, start there.
- Elegant blog theme
- Consistent an pleasant illustrations
- Hyper focused on blogging specifically
11. From The Future – The Flux Blog
Domain Authority: 42
Highest Trafficked Post: I’m From The Future Acquires Webris
My Favorite Post: 14 Common Technical SEO Mistakes, and How to Fix Them
From The Future is another digital marketing agency on the list. Founded in 2015, they’ve accomplished alot in a short period of time boasting over 80 clients and 40+ employees. They also claim to have an award winning blog, and although I can’t identify which awards, their content is strong. There’s alot of really great technical SEO posts that cover a variety of topics I’ve never seen covered before. I’d recommend checking them out.
- Creative blog theme
- Strong technical SEO content
- Content produced in-house
12. Zyppy SEO
Domain Authority: 40
Highest Trafficked Post: By Experience: How Much Salary do Online Marketers Make?
My Favorite Post: 15 Site Architecture Tips for Performance SEO: Master Guide
This blog is a bit of an outlier on this list. Created and run by Cyrus Shephard, this blog hasn’t published a post since September 5, 2018. That doesn’t mean there’s no value to be found. Cyrus is another SEO expert that I’ve followed and learned from since I started in the industry. There’s a lot of content, even if out of date, that will still give you insight into how to strategically approach SEO while building your tactical skill sets.
- Cyrus Shephard credibility increases the value and accuracy of the content
- Lack of ongoing publishing means content will become outdated sooner than later
13. Gotch SEO
Gotch SEO is more of an academy than a straightforward blog. I have not gone through the courses provided by Nathan Gotch, but if his “free” content is any indication, he’s an excellent and experienced SEO. You can find his content directly at https://www.gotchseo.com/blog/ which isn’t directly linked to from any navigation on the website. Check him out, looks like he’ll be around for a while. If you have taken or plan to take his course, drop a comment on this post.
- Streamlined and simple site
- Fundamental SEO content
- Very transparent about his company
14. HOBO UK SEO Services
Domain Authority: 54
Highest Trafficked Post: How Fast Should A Website Load in 2019?
My Favorite Post: Link Building: How To Build Links To Your Website in 2019
HOBO UK SEO Services is a blog and SEO consultancy run by Shaun Anderson. An SEO expert in the UK with over 20 years of experience and some epic pieces of tactical content (see “My Favorite Post” above). There’s something for everybody here. Blog posts range from beginner to expert and everything in between.
- SEO expert with 20+ years of experience
- Incredibly lengthy and detailed content
- Updating content frequently
15. John-Henry T. Scherck
Domain Authority: 27
Highest Trafficked Post: How to create competitive sales battle cards using social proof
My Favorite Post: Scaling Content Gap Analysis with SEMrush
John-Henry is a B2B Marketing Consultant that I actually first met early on in my career at a Distilled (mentioned above) conference. We were both working at a boutique digital marketing agencies in Chicago and would occasionally run into each other or bounce questions off of each-other. He’s an extremely smart and creative marketer that has worked at some well respected companies in his career. His blog appears isn’t updated that frequently anymore, but he’s got a lot of great tactical articles that’ll sharpen your skills. I reference the content gap post listed above on a regular basis.
- Original tactical posts
- Experience working with industry leading companies
If you’ve made it this far and you like the content, drop a comment below. I’ll be keeping this post (and others) up-to-date as best as I can. So if you have a new or better website that should be included in this list, I want to hear about it!